Bushmills and Guinness Fire Up St. Patrick’s Day in NYC
Diageo worked with Empire Merchants to jointly promote Guinness and Bushmills in the week leading up to and on St. Patrick’s Day. In addition to programs in 11 targeted local accounts, Diageo executed...
View ArticleWho is The New Beer Consumer?
The beer fridge at your local deli, liquor store, supermarket or bodega will tell you that people are drinking a wider variety of beers than ever. What the shelves don’t show is who’s drinking them....
View ArticleBeer Outlook 2013
Beer’s free fall is over. Last year’s retail sales—projected to hit $100 billion for the first time in U.S. history—reversed three straight years of volume declines, according to data compiled by the...
View ArticleDiageo Rings NYSE Closing Bell for St. Patrick’s Day and Ireland Day
On March 15th, members of Diageo NA helped celebrate St. Patrick’s Day with brands Guinness, Baileys and Bushmills by ringing the closing bell at the New York Stock Exchange.
View ArticleDiageo Hosts “Liquid Cellar Lounge” to Celebrate the Big Game
In celebration of the Super Bowl, Diageo is hosting “The Diageo Liquid Cellar” – an event space in New York City’s Chelsea Arts District that will play host to some of the largest events during the...
View ArticleU.R. & T.O. Holds Meeting With Guinness Reps at Stout
Members of the United Restaurant & Tavern Owners met with Dan Sanborn, Vice President–Public Relations at Diageo, and Ruairi Twomey, Vice President at Guinness, at Stout on West 33rd Street to...
View Article7 Beer Blasts
Beers—craft beers, at least—aren’t as big as they used to be. Surprised? It’s a bit of a trick statement: While craft beer volume grows (up 10.2% while beer as a whole has risen only a paltry .6%)...
View ArticleGuinness Gets NYC in the St. Paddy’s Day Spirit
Guinness Brand Ambassador Domhnall Marnell traveled from Dublin to NYC for a week’s worth of St. Patrick’s-inspired activities. Marnell hosted a luncheon at The Harp Bar & Grill to introduce...
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Celebrate St. Patrick’s Day
St. Patrick’s Day is right around the corner! Let Beverage Media be your guide to all things Irish for this festive holiday with our St. Paddy’s themed features and recipes. Check out our themed...
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